The season pass
A season pass sells the whole year in one go, which is excellent for your cash flow and slightly harder at the entrance.
A season pass, sometimes an annual pass or a membership card, is a single purchase giving entry to a series of events or unlimited entry for a period. It differs from a ticket in that it is checked repeatedly rather than spent once, and it usually belongs to a named person.
Why passes change the year
The money arrives before the season does, which is exactly when a club needs it. Ticketing for sports clubs often lives or dies on this: the season-ticket money buys the kit and the maintenance before the first home fixture is played.
It also changes who you are selling to. A pass holder is a member rather than a customer, and they come in poor weather and to the quiet fixtures. The revenue is steadier, and the room is fuller on the nights that would otherwise be thin.
The awkward parts
A pass is checked many times, so it has to survive a season in a pocket and be recognisable to a volunteer who was not there last time. It also has to be attached to a person, or one pass quietly admits a household.
Renewals are the other weak point. A pass that expires silently loses you a member who intended to renew and simply never got round to it. The reminder before expiry is worth more than any amount of effort at the point of sale.
Passes in Passavo
A season pass, available from the Growth plan, is sold like any other product and carries its own code, with a validity period you set. At the entrance it is scanned each time, and a scan outside its period is refused rather than waved through.
The pass carries the holder's name, which the scanner shows at the door, and holders can keep it in their phone so it is not left at home. The period is yours to set in months, from a single season to a full year.
Also searched for as
- annual pass
- membership card
- season ticket
- multi-visit pass
Common questions
Can a pass cover several events?
Yes. A pass is valid at your entrance for its whole period, so it covers every event and every opening day within that time.
What stops a pass being shared?
Putting the holder's name on it, which the scanner shows at the door. A limit of one visit per day also stops two people using the same pass on the same day.