The online ticket shop
An online ticket shop is the page where a visitor picks what they want, pays for it, and gets their tickets back within seconds.
An online ticket shop is the public sales page for one organisation: it lists what is currently on sale, shows the price and the places left, takes the payment and sends the tickets. It is the shop window and the till in one, and it is usually the only part of your ticketing that the public ever sees.
What belongs on the page
A ticket shop needs less than people think. The date, the address, the prices, how many places remain, and one obvious button. Anything else competes with the button. A craft fair that lists its twelve stallholders above the prices is asking visitors to read before they buy.
What it does need is honesty about money. If a fee is added at checkout, saying so on the first screen costs you fewer abandoned baskets than revealing it on the last one. Buyers forgive a charge they expected far more readily than one that appears at the end.
Why the shop is where sales are lost
Most people reach an online ticket shop on a phone, at an odd hour, from a link somebody shared. If the page asks them to create an account before they can see a price, a good share of them simply close it and mean to come back later. They rarely do.
The other quiet loss is trust. A shop that sits on an unfamiliar domain, in someone else's colours, with another organisation's name in the address bar, reads as a middleman. For a local audience that recognises your name and not the platform's, that hesitation is real.
The shop with Passavo
Every organisation gets a shop of its own that carries its name, its logo and its colours. Buyers choose, pay and receive their tickets without making an account, and the page works the same on a phone as it does on a laptop.
Everything currently on sale appears in the same shop, so one link is enough for a whole season. If you would rather keep visitors on your own site, the same sale can be dropped straight into a page you already have.
Also searched for as
- ticket shop
- ticket sales page
- online box office
- event sales page
Common questions
Can we run more than one shop?
One organisation has one shop, and everything it has on sale appears in it, each activity with its own date and its own ticket types.
Does the buyer have to register?
No. A buyer gives an email address so the tickets can be sent, and nothing more. Accounts are for the people organising, not for the people attending.