The ticket widget
A ticket widget is a small piece of the ticket shop placed inside your own website, so the sale happens on your page rather than somewhere else.
A ticket widget, sometimes called an embed, is a block you place in an existing web page that shows what is on sale and starts the purchase there. The counting and the payment still happen in the ticketing system; what changes is that the visitor never appears to leave your site.
Why keeping visitors on your page helps
Every jump to a different address loses people. Some notice the domain changing and hesitate; others get distracted in the second it takes to load. When you embed a ticket shop in the page that already persuaded them, you remove that step entirely.
It also keeps your own context around the sale. The photographs, the directions, the note about parking and the ticket block all sit on one page, so the visitor is not deciding in a vacuum.
When a link is the better choice
An embed is not always right. If you are selling through a social post, a newsletter or a printed poster with a code on it, a plain link to the shop is simpler and harder to break. Not every audience arrives through your homepage.
Some website builders also make embedding awkward, particularly older ones. If adding the block turns into an afternoon with a developer, a link that works today is worth more than an embed that works next month.
Embedding with Passavo
You copy a short snippet into your page and the sale appears inside it, in a block that resizes itself on a phone. What is on sale stays in one place, so changing a price or closing a sale does not mean editing your website.
The same sale keeps its own direct link alongside the embed, which is what you use in a newsletter or on a poster. Both routes write into the same count of places.
Also searched for as
- embed a ticket shop
- ticket block
- website integration
- ticket iframe
Common questions
Do we need a developer to add it?
Usually not. Most website builders accept a snippet in a content block, which is the same way people add a map or a video.
Does the embed work on a phone?
Yes. It adapts to the width it is given, and the checkout behaves the same on a small screen as it does on a laptop.