Selling through GetYourGuide, Tiqets or Viator

A reseller is a sales channel that is not yours. This article first explains what GetYourGuide, Tiqets, Viator and Bókun are and how you become a supplier with such a party, and then how you set up a connection in Passavo so that their visitors come in at your entrance with an ordinary QR code of yours.

For you nothing changes at the door. The QR code their visitor gets is an ordinary ticket from Passavo — the same code, the same scan app, the same counter on your time slot. All you additionally see in your overview is which partner somebody is coming in through.

Selling through resellers is part of the Growth and Pro plans. If the Settings → Resellers menu is not there, you are on a smaller plan, or you do not have the Owner role. See Your plan and your limits.

What GetYourGuide, Tiqets, Viator and Bókun are

They are online travel platforms: websites and apps where tourists look for and book guided tours, museum tickets and activities. A traveller going to Bruges searches there for "things to do in Bruges", finds your guided tour among two hundred others, and books and pays on the spot.

Platform	What it is
GetYourGuide	German travel platform for guided tours, activities and attractions. Works with whoever carries out the activity themselves
Tiqets	Dutch platform, strong in museums and attractions, with the emphasis on tickets that work straight away
Viator	Platform for guided tours and activities, part of Tripadvisor
Bókun	Not a shop but software from Tripadvisor with which a supplier pushes their offering to several platforms at once

So Bókun stands apart: your offering goes in once and comes out at various sales channels.

Why you might want to be there

Reach you do not have yourself. A tourist from Madrid does not know your website, but does know the app they booked something with in Rome last month. Certain visitors, because whoever books through such a platform has already paid. And visibility in search results where you yourself will never be at the top.

There is a cost against that: the commission. The platform keeps a percentage of the ticket price. For guided tours and attractions that is usually somewhere between 20 and 30 per cent.

Note: that percentage is an indication, written down in September 2026 on the basis of what the platforms and the sector state publicly. What you pay is in your contract with that party and nowhere else. Always ask for the percentage in black and white before you sign, and work out what is left.

And do really work that out. A ticket of 18 euros with 25 per cent commission brings you 13.50 euros: fine for a visitor who would not otherwise have come, bad for somebody you would otherwise have had directly. That is why many houses do not put their whole offering on such a platform, but one or two products.

How you become a supplier with such a platform

With all three it runs broadly the same way: you sign up through their page for suppliers, you fill in your offering and your company details, a review follows, and you agree a commission. Only after that do you have an account in which you can fill in the connection from this article.

GetYourGuide

1. You sign up through the registration page for suppliers (getyourguide.supply) and fill in your contact and company details.
2. You confirm your email address and get access to the Supplier Portal, their admin screen for suppliers.
3. You go through the required verification: your registration details, your insurance policy and your payout details. Without that verification you cannot submit products and you cannot be paid out.
4. You submit your activities for review. Once approved they are online and can be booked.

GetYourGuide works with suppliers who carry out the activity themselves. They state expressly that they do not accept resellers, travel agencies or unregistered guides.

Tiqets

1. On their page for venues you click Become a Supplier and pass on your company details.
2. Their account managers check your details and you get a confirmation email.
3. You sign in to the Supplier Portal and submit your first product.
4. If that product meets their curation guidelines, you are online.

Signing up is free with them; they earn from the commission and pay out monthly. In their portal you can connect your offering to what they call connectivity partners — systems such as this one.

Viator

1. You sign up free of charge through their registration page for suppliers (supplier.viator.com) with your company name, your contact details and a valid email address.
2. You add the company details and accept their terms.
3. Viator gets in touch to confirm your details.
4. You get your activities ready, after which they are reviewed.

Note: differing amounts circulate on comparison sites about costs for submitting an activity. We have not been able to check those on Viator's official page. So go to them directly about that before you submit anything.

What you need to have ready in every case

Your company details, your insurance, your account number, good photographs with an English description, a clear cancellation policy, and your net price: what you want to be left with per ticket.

What you need beforehand

• The Growth or Pro plan, with the Settings → Resellers menu.
• The Owner role: only that role can get into the settings.
• An account with the reseller, gone through as above.
• A reseller price (net price) per product. Required, see step 2.
• A safe way of passing on a key.
• About half an hour; the review at the reseller takes longer.

Three words you are going to come across

An API connection. An API is a little door through which two computer systems talk to each other directly, without anybody copying anything out. The reseller fetches your offering that way, sees live what is still free, and writes their booking straight into your diary. The alternative is sending them a list every week, and that inevitably goes wrong one day.

The OCTO standard. If every platform thought up its own little door, something would have to be built separately for every partner. OCTO is an agreed language for guided tours and attractions: what a product looks like, how you ask what is free, how you book and cancel. Passavo speaks that language and the big platforms know it, so you do not have to programme anything.

A webhook. An ordinary connection works on request: the reseller rings the bell. A webhook turns that round — your system rings their bell as soon as something happens that they need to know. For that you fill in one web address you get from your reseller.

If there are words in this article you do not know, look in the glossary.

Step 1 — Create a key

A key is a long, secret password with which one reseller signs in with you.

1. Go to Settings → Resellers.
2. In the The connection block, type the name of your reseller, GetYourGuide for instance. That name is for you: it comes back in your lists.
3. If you want to do a trial run first, tick Test key. The reseller sees bookings with such a key as tests; on your side the key appears in the list with the label Test.
4. Click Create key.

Note: the key appears on your screen once, under Your new key. Copy it straight away and paste it somewhere safe. Passavo only stores an irreversible fingerprint of it (a hash): we cannot show it again afterwards either. If you lose it, you simply create a new one and revoke the old one with Revoke.

Give every reseller their own key. That way you can revoke one later without the others grinding to a halt, and you can see per partner what has been sold.

Do not send a key as plain text in an email that also goes to three colleagues. Use the safe channel your reseller offers.

Step 2 — Choose what may be sold

By default nothing is open. That is deliberate: your whole offering in somebody else's shop window is rarely what you want. In the same screen there is the What resellers may sell block, with your active products. Tick which products resellers may sell. That applies to all your resellers together: you cannot open a product up for one partner and not for another.

Field	What for
Commission in %	What you agreed with your partners. Purely for information — Passavo calculates nothing with it and it does not go to the reseller
Cancel up to … hours before	Up to how many hours before the start a reseller may still cancel themselves. Empty = 24 hours
Category	Adult, Child, Senior … That way the reseller knows which ticket type this is
Note about the agreement	Your own reminder about the contract
Images	One complete url per line. The first becomes the main photograph in their catalogue

Then click Save below the list.

You can also tick this on the product itself: open it under Products, Resellers block, May be sold by resellers toggle.

The commission field misleads easily: it settles nothing and sends nothing on. It is there so that the percentage from your contract sits with the product instead of in somebody's head. That is what you need when a settlement looks odd.

A reseller price is required

A reseller buys at a net price: the amount you are left with. They sell at the price they choose themselves and keep the difference. Set that net price on the product as a price with the Reseller channel, see Products and prices.

Note: if there is no reseller price, the product does appear in their catalogue but cannot be booked — with a clear error message on their side. That is deliberate: quietly passing on your consumer price would cost you money at the first settlement.

Time slots or not

If your product has time slots, the reseller books on a time slot and every booking counts straight away towards the same capacity as your web shop and your desk. Full is full, for everybody at the same time. See Time slots.

If your product has no time slots, they book on a date. If you want to limit those days, fill in the Maximum per day field in the Capacity block of the product — or turn them into time slots: only there is the limit hard.

Step 3 — Pass on the details

In the The connection block sits the API address (OCTO 1.x): the web address where the reseller has to knock. Give that together with the key to your contact person. With most parties you fill that in yourself, in their partner portal, under a heading such as connectivity, OCTO or API connection.

If your reseller asks about the version: it is OCTO 1.x, with the extensions for prices and content. After that they fetch your offering themselves, see live what is still free, and book straight into your diary.

Step 4 — A webhook (only if your reseller asks for one)

Under every key there are two fields: Reseller's webhook url and Shared secret (optional). Only fill them in if your reseller gives you those details, and click Save for that key. The url has to start with https:// — a visitor's name and email address should not go across the internet unencrypted. With the shared secret your reseller can check that a message really comes from you. If you leave the fields empty, the connection simply works.

Note: at the moment the panel sends no notifications to that url yet. The reseller cancels a booking itself, in its own system.

How a booking proceeds

1. Reserving. A visitor clicks book at the reseller. At that moment we hold the seats for them — usually half an hour. In your overview that booking is set to On hold.
2. Confirming. As soon as the visitor has paid at the reseller, the reseller confirms the booking. Only now do we create the tickets, with a QR code the reseller puts on their own voucher.
3. Scanning. The visitor comes along and you scan their code. For the scan app that is an ordinary ticket.

If the reseller does not confirm in time, the reservation expires by itself and the seats are on sale again. You do not have to clear anything up.

Cancelling

By the reseller is possible up to the number of hours before the start that you have set per product (24 by default). The tickets become invalid and the seats come free. A booking where somebody has already come in can no longer be cancelled.

By you: the reseller screen has no button to cancel a booking. If a tour cannot go ahead — an ill guide, a storm — ask the reseller to cancel the booking, as long as that is still possible within the deadline. If it no longer is, cancel the tickets yourself on the order (see Cancelling and refunding) and let your reseller know: they get no message about it, and the visitor paid them.

What you get to see

At the bottom of the screen, in the Reseller bookings block, are the last fifty bookings: which reseller, which product, when, how many, the status and the reference. That reference is the number the reseller uses themselves — handy when a settlement does not add up. At the top of that block is the total of the confirmed and redeemed bookings, at your reseller price.

The money itself does not come in through Passavo. In your orders those bookings appear with the Reseller channel, and their payment as Paid at the reseller: they count towards your visitors, but nothing comes in through your payment provider. See Following up orders.

Common mistakes

One key for all resellers. If you revoke it, they all grind to a halt, and you can no longer see who sold what. Create one per partner.

Not setting a reseller price. The product is then in their catalogue but cannot be booked. You think you are live and nothing comes in.

Setting your consumer price as the reseller price. You then pay the commission out of your own margin. First work out what you want to be left with, and set that amount.

Opening everything up at once. Start with one product and a test key. See whether a booking lands in your diary and whether the QR code scans. Then open up the rest. Note: a test booking also really takes up seats and creates real tickets. Have the reseller cancel them after your test.

What if …

… the Resellers menu is not there?

Then you are on a smaller plan — the connection is part of Growth and Pro — or you do not have the Owner role. See Your plan and your limits.

… my reseller says the product cannot be booked?

Almost always a price with the Reseller channel is missing. Also check whether the product is ticked in the reseller screen and whether it is active.

… I have lost the key?

Create a new one and revoke the old one. Agree with your contact person when they will fill the new one in, so that there is no hour in which nothing works.

… I change plan?

The connection stops straight away. Keys and bookings stay in place, so that you lose nothing when you come back.

Frequently asked questions

Does it cost anything extra at Passavo? No. Our plan is a fixed monthly amount, here too. What you pay your reseller is what you agree with them.

Can a reseller see my whole offering? Only what you have ticked. The rest does not exist for them — not even if they were to guess at a product number.

Can they get at my visitor data? They only see their own bookings. What has been sold through your own web shop or your desk stays out of view, and so do another reseller's bookings.

Can I try it out first without real visitors? Yes. Tick Test key when creating it. The reseller sees those bookings as tests. On your side they do really take up seats and create real tickets: have them cancelled after your test.